編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | R0603J | Knowing What to Sell, When, and to Whom | Kumar, V;Venkatesan, Rajkumar;Reinartz, Werner | Marketing | eCRM( 6115 ) |
2 | 9-605-057 | Evergreen Investments: Mobile CRM (A) | McAfee, Andrew | Operations management | eCRM( 6115 ) |
3 | 9-605-058 | Evergreen Investments: Mobile CRM (B) | McAfee, Andrew | Operations management | eCRM( 6115 ) |
4 | 9-809-029 | Hilton Hotels: Brand Differentiation through Customer Relationship Management | Applegate, Lynda M.;Piccoli, Gabriele;Dev, Chekitan S. | Other | eCRM( 6115 ) |